I can understand that turning on and off the pump more often has it's downsides, but I heard that running continuously, on a low volume well, will create a higher load on the pump which has it's own issues.
This is again where the counter intuitive properties of a centrifugal pump have you confused. “Running continuously” is good for the pump. Allowing the pump to cycle on and off is the worst thing you can do. And restricting the flow with any kind of valve reduces the load, it doesn’t “increase the load”, which means the motor runs cooler and last longer.
