Yes, OEMs are volume users of VFDs. Washing machines and HVAC - especially air conditioners are huge applications. And, a whole new generation of jacuzzis is emerging.
If VFDs are tough on motors? You bet. The earlier thyristor designs and GTO designs had slow switches. The new IGBT ones are much faster and kill windings and bearings. It is so bad that that is my main occupation nowadays. I will even be running a seminar on bearing problems (EMD) caused by VFDs this fall (sorry, in Sweden - and in Swedish, so it won't of any use to you fellers).
You don't seem to have anything against my mentioning about the two-phase thing? Actually, that is how induction motors started. Tesla's first system was a two-phase, 90 degree system. So the thought isn't really new. But newish.